I worked with the band Gold Fever to create their logo that was inspired by classic sign writing and black letter typefaces. We started by creating a mood board of design examples and sketches, which we refined and found the direction we felt was best suited their brand. Over the course of a few zoom meetings, we found that a mixture of hand rendered, and pre-existing type faces worked best, making additional tweaks along the way to ensure it looked balanced. Three base logos were created for different purposes and two colours were selected to be in keeping with their current pre-existing identity.  

It took around 4 weeks to complete all 6 logos total and it was a pleasure working with them to create their logo.

Gold Fever – https://linktr.ee/goldfever

Music Video – https://www.youtube.com/watch?v=-ibR7c5xdi0

Videographer and editor - Luke P Priest @Ippfilm and Luci B Hunter @lucibelleemerson

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